Anyone who has taken a close look at our website may have already noticed: Schake has a new look. With our refined corporate design, we’re highlighting what has long set Schake apart—and what we want to continue to stand for in the future. After all, our brand is constantly evolving, just like our company.

At the heart of our new brand identity is our new brand promise:

“Fascinating Together”
These words describe how we work at Schake and the standards we set for ourselves.
For us, “together” means working in partnership—with our customers, our partners, and within our company. The best solutions emerge when knowledge, experience, and ideas come together.

Inspiring is our mission. We don’t just want to deliver reliable products; we want to impress with quality, service, innovation, and personalized support. Our goal is to make our customers’ day-to-day work easier, safer, and more successful.

With our new corporate design, we have modernized and further developed our brand identity. Going forward, our logo, colors, typefaces, and visual language will form a unified whole that conveys our values and identity even more clearly.
A special element of our new identity is the identifier—a graphic feature that makes our brand instantly recognizable at a glance.

A fresh take on the familiar AS symbol

For our identifier, we’ve drawn on a familiar element from Schake’s history: our AS symbol. This iconic symbol has been modernized and refined. It connects our heritage with a contemporary look and creates an additional distinguishing feature that will appear across many media, products, and communication channels in the future.

In this way, we bridge the gap between tradition and the future—while simultaneously strengthening our brand identity.

Schake remains Schake; even though our visual identity has changed, the values Schake has stood for over five generations remain the same.
Reliability, a solution-oriented approach, trust, a personal touch, and a commitment to service continue to form the foundation of everything we do. The new corporate design makes these values more visible and ensures that Schake presents itself in a modern, consistent, and recognizable way across all channels.

We look forward to continuing on this path together with our customers, partners, and employees.

Fascinating together.